About Pure Saffrona

Pure Saffrona provides gourmet certified and non-certified organic spices and herbs worldwide. Our premier product is high-quality saffron. We also supply other gourmet ingredients including barberry, dried rosebuds, a wide range of blended teas, and sweets.

We also search for the best New World ingredients and marry them with our Old World products to produce unique culinary fusions. Our Saffron Salt Flakes combine premium Marlborough salt with saffron from the drylands of north-eastern Iran. It’s a true culinary partnership spanning the globe!

Pure Saffrona works with family-owned businesses in Iran that are known for their fairness and high standards. We emphasise fair trade and respect organic principles. And we seek out only the very best quality, aware that our customers base their purchasing decisions not only on our products but on our values as well.


Meet Mehdi

Mehdi Shariati established PureSaffrona in 2015, two years after making New Zealand his home. He comes from a family of farmers and teachers living in the north-eastern part of Iran. This is premium saffron-growing country, producing just under 95 per cent of the world’s spice (300 tons per year).

Mehdi has always had the travel bug—he started studying for a BSc in biology in the Ukraine, continued it in Moscow and completed it in Iran! After deciding that travelling appealed more, he changed tack, completed a further course of study and became a professional tour guide in Iran. He still goes back there every year to spend time with family and friends.

 Mehdi married in New Zealand and says his adopted country has given him the gift of untouched nature, which he loves to get out into and explore whenever he can. He appreciates the warm welcome that Kiwis have given him and his family.

I’d like to give back by bringing gourmet spices and herbs from my Mum’s kitchen and introducing you to their medicinal and culinary qualities. I am happy I can provide Kiwis with the same ingredients my family members back in Iran use in their dishes, teas, drinks and desserts.

One of Mehdi’s dreams is to take his wife to the Himalayan regions of Nepal and North India. He has been before and would love to go again.

Mehdi’s Iranian tours

If you’re a foodie and would love to learn how to cook Iranian food, Mehdi offers bespoke escorted tours to Iran. Experience sensational Persian cuisine and meet friendly locals in a country famed for its hospitality. You’ll cook, taste and eat! You’ll also explore and experience the historic and religious highlights of this ancient civilisation.